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Email Marketing Services

Metamail offers both self-service and full-service email marketing programs, including campaign development, management, integration, setup, execution, measurement & analysis. Metamail can also manage your existing email house files (text, HTML, AOL) and provides comprehensive database consolidation services.

Below is a partial listing of Metamail's email services.

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Advanced List Management

  • Automatic list generation when combined with registration list compiler
  • Format segmentation (Text, HMTL, AOL, Metamail)
  • Merge, purge, split, group capabilities (predefined or custom SQL query)
  • Nth name and random name selection available to create new groups for campaign testing and deployment
  • Integration with advanced forms functionality for immediate profile updating and message personalization
  • Automatic unsubscribe
  • Automatic list filtering and maintenance
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Best-practice Creative Design

  • Full-service message creation (email & registration templates)
  • Advanced email publishing (Metamail formatted messages)
  • Centralized creation and publishing
  • HTML-Metamail conversion services
  • Dynamic data-driven content creation
  • Advanced forms creation
  • Text, HTML, AOL & Metamail optimization
  • Image and/or Rich Media hosting
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Campaign Deployment

  • Enterprise strength deployment capabilities
  • Encrypted transaction and data collection support (Metamail format only)
  • Metamail-enabled format deployments
  • Advanced deployment filtering (recency / frequency, control group, address, etc...)
  • Manual, scheduled, or event-triggered deployment capabilities
  • List inclusion & exclusion
  • SPAM filter pre-testing (HTML)
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Analytics & Measurement

  • In-depth measurement, analysis, and recommendations
  • Top-line campaign statistics, including: total sent, open rates, click-thru (total and unique), and bounces
  • Permission-based advanced metrics - Metamail format only
  • Inbound email processing
  • Graphical analysis
  • Pre-defined campaign reporting (online or export for print)
  • Custom SQL report wizard